Real world applications for transforming pharma content, compliance and engagement

The AI Masterclass brought together senior leaders from Grünenthal, Danone, Santen, and Anthill to explore how AI is delivering real value in pharma today. Rather than focusing on early discovery science or theoretical future-state ideas, the session went in on the operational side of AI: content production, regulatory efficiency, medical–marketing alignment, and customer-facing engagement.

While AI is already demonstrating significant efficiency gains—scaling requires leadership support, and cross-functional alignment. With live demonstrations, practical examples and candid discussion, the webinar provides a grounded look at how pharma teams are moving from pilot mode to real capability building:

• How AI is enabling faster content creation, localisation and personalisation for global and local markets.
• The biggest barriers to progress: stakeholder reviews, fragmented content, approval bottlenecks and how to solve them using AI.
• Real-world use cases for AI in content creation, omnichannel campaigns, and efficient HCP engagement.
• Lessons for scaling: aligning processes, managing expectations, and embedding AI into everyday workflows.

Want to see the full discussion, and real-world examples?

Watch the AI Masterclass now and explore how AI can transform your content, compliance, and HCP engagement.