MLR magic
mlr-magic
Webinar
Content Excellence
DD/MM/YYYY
Webinar
15
min. read
1:01:40

MLR magic

Published
November 23, 2022
MLR magic

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Superscript

Comparison chart of Multichannel and Omnichannel strategies with icons: Multichannel features info-focused strategy, same message everywhere, customer sorts info, many disconnected views, quantitative data focus; Omnichannel features experience-focused strategy, content evolves with user, customer gets personalized info, unified customer view, qualitative experience focus.
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Subscript

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.
Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.
Build the digital ecosystem and omnichannel experience for my key brands
Engage affiliates and empower them to create local omnichannel strategies
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands

How to optimise MLR and speed content time-to-market

MLR is a bottleneck in many companies: slow, siloed, and unsynchronised. There’s little transparency in the process, it’s easy to lose track of version control, and every country wants to do things their own way. And when you start working with video…  

No wonder content approval is a perennial source of frustration. But solutions are now being found. This webinar highlights the issues that companies are facing, looks at how colleagues in MLR can be supported, discusses how review processes can be optimised, and explores the role for new technology solutions.

“Very thought-provoking topic – I think it’s super interesting! So much potential for future innovation.”
“This was great! Hope to have more sessions like this! Thanks to all the team that made it possible.”
“Great webinar! Thanks to the panel and Paul.”
“Excellent and very useful discussion.”
“Great panel! Thanks to everyone who made it possible.”
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Meet the experts

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Astellas

Huw Jenkins

Director, Content Strategy
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Novo Nordisk

Vanitha S V

Global Lead - Modular Content, Multichannel Excellence & Operations Commercial Excellence
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UCB

Gareth Worthington

Global Head, Clearance Center of Excellence
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Anthill

Rasmus Kalms

CPO

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