The self-detailing revolution
the-self-detailing-revolution
Webinar
AI & Automation
DD/MM/YYYY
Webinar
15
min. read
59:58

The self-detailing revolution

Published
March 30, 2023
The self-detailing revolution

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Subscript

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

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Build the digital ecosystem and omnichannel experience for my key brands
Engage affiliates and empower them to create local omnichannel strategies
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands

Personalised on-demand engagement

Join our expert panel and learn how new self-service detailing systems harness the power of AI chat, no-code publishing, and high quality media — to deliver the on-demand services that HCPs want with the personalised engagement that they prize.  

Self-service experiences are fast becoming part of pharma’s HCP engagement ecosystem. They provide a quality experience 24/7. They put rocket boosters onto otherwise-flat web portals. And they enable the ‘content first’ strategies that lead to better-informed and higher value rep discussions.  

According to a recent Reuters report, 49% of pharma companies have already increased use of self-detailing, while 69% of pharma companies expect to increase self-detailing in the near future.  

And there’s a good reason for that. The systems are cost-effective and easy to implement. And they respond to HCPs’ desire for guided communication — but on their own terms, in their own time.

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Meet the experts

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Grünenthal

Florent Edouard

SVP, Global Head of Commercial Excellence
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Sanofi

Jennifer Villagarcia

Global Medical Engagement Strategy and Content Lead, Vaccines
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Daiichi-Sankyo

Patrick Markt

Vice President Digital Excellence
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Anthill

Rasmus Kalms

CPO

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